As part of our marketing website revamp, I collaborated with the rest of Guru’s brand studio on the refresh of our product features page—from wireframing an optimized layout to writing crisp new copy that better speaks to our prospects.
The existing page was dense and text-heavy, failing to effectively communicate Guru’s capabilities. My updated copy strikes an educational yet approachable tone to showcase our key features in a scannable way.
Alexa Krzyzanowski 