As part of our LinkedIn brand awareness and remarketing campaigns, I wrote copy and provided art direction for a series of display ads that demonstrate how Guru helps companies combat information overload by putting the information they need at their fingertips via a platform they’ll love to use.
The visually striking ads stand out in the LinkedIn feed, using bold messaging and graphics (and my Doc Martens) to showcase Guru’s key differentiators.
The ads speak directly to key buyer pain points, and since launch, they’ve exceeded click-through rate benchmarks for B2B SaaS ads on LinkedIn. Their strong performance has driven quality traffic to our site, playing a key role in acquiring marketing-qualified leads.
Alexa Krzyzanowski 