As senior copywriter on Guru’s Brand Studio team, one of my achievements has been defining Guru’s distinct brand voice.
The style guide you see here is a slimmed down version I created for contractors and creative partners. Through clear explanations and examples, it captures the spirited-yet-approachable tone that reflects the Guru brand.
This condensed guide has elevated collaboration quality with our partners, acting as a North Star to bring cohesive, effective branding to Guru’s content marketing partnerships.
Alexa Krzyzanowski 